Insights on Customer Acquisition, Conversion, and Growth.

Practical strategies for improving customer journeys, recovering lost revenue, and turning more traffic into customers.

Illustration of a website analytics dashboard with a conversion funnel and rising sales chart

Cart Abandonment Rate, What Yours Actually Means

Most stores quote one abandonment number and act on none of it. Here's how to calculate your rate properly, segment it, find the step that's actually leaking, and turn the...

By Thomas Davis Sep 26, 2026

How to Reduce Cart Abandonment Without Giving Away Your Margin

Most stores try to fix cart abandonment with a discount. That's the expensive way. Here's how to find the actual reason shoppers leave, fix the checkout first, and recover the...

By Thomas Davis Sep 25, 2026